Dean McFlicker

One of Hollywood’s top marketing directors, SVP and Creative Director for Comcast/NBCUniversal, award­‐winning TV producer and director of stars and promotional campaigns





Regarded as one of the leading marketing experts in Hollywood, Dean McFlicker is a top-level TV executive and international keynote speaker.

In dynamic one-of-a-kind presentations, Dean translates techniques from film, television and Broadway into practical tools for sales, marketing and overall career success. He is the branding expert who leads corporations, individuals and products to their ideal place in the rapidly evolving, cross-portfolio, multi-platform media landscape.

As Senior Vice President and Creative Director of Original Production, Live Events and Promotional Programming for the most watched media company in the world, Comcast/NBCUniversal, Dean’s marketing impact extends broadly across multiple platforms, including NBC, Bravo, E!, Syfy, Esquire, USA, Fandango, Hulu, Daily Candy, Oxygen, Telemundo, Universal Radio, Focus Features, AMC, Cinemark, Regal Cinemas, and of course, Facebook, Instagram, Twitter, and Snap. Under his marketing and branding leadership, NBC has re-emerged as the #1 broadcast network in America.  

He is an award‐winning producer and director of countless productions and has created campaigns for some of the most successful shows on television, including The Voice, This Is Us, World of Dance, America’s Got Talent, Chicago Fire, ER, Law & Order, SVU, Smash, Heroes, The Apprentice, The West Wing, The Biggest Loser, Friday Night Lights, Days of Our Lives, Las Vegas, Fear Factor, Deal or No Deal, American Dreams, Nashville Star, and all of NBC’s live musicals including the ratings phenomenon The Sound of Music Live and this year’s critically acclaimed Jesus Christ Superstar Live In Concert that recently won 5 Emmy awards and garnered 13 nominations.

Dean has also produced for CNN, HBO, Entertainment Tonight, E! News Daily, and Good Morning America and was the writer, director and producer of Hairspray Live’s half hour “making of” special. He was the writer and executive producer of the TV special Heroes: Countdown to the Premiere.

On Broadway, Dean choreographed Sha*Bang (Lincoln Center), Gypsy of the Year (Virginia Theater), Upfront (Radio City Music Hall) in addition to original dance productions at Studio 54, the Palladium and the Los Angeles Wilshire Theatre, Universal Amphitheater, Royce Hall and The Geffen. He is also proud to be one of the creators of the cult hit Octomom: The Musical. In Hollywood, he has done countless TV shows, music videos and international concerts with Tina Turner, Prince, Barry Manilow, Ray Charles, The Temptations, Kool and The Gang, The Pointer Sisters, Debbie Reynolds, and Carol Channing to name a few.

Dean has received over 35 broadcast industry awards including Promax World Gold, NY Festivals, Cine Gold Awards and the Clio. He is a three time NBC Universal Ovation Award winner for Outstanding Creativity and a five time winner for Excellence in Leadership. He has also been the recipient of the Tisch Scholarship, the Pathfinder Award, the Time Warner Grant and the National Tremain Dance Scholarship.

He has been one of Twyla Tharp’s dancers, an instructor at Broadway Dance Center and also a private dance teacher to the stars (with Rita Wilson, Kelly Preston, and Maria Shriver among his clients). Contributing to his success is a diverse education from UCLA (BA degree, English Literature) and NYU’s Tisch Graduate School of Film (MFA degree, Film Production).

Now a top-level entertainment executive, Dean is at the forefront of some of the industry’s biggest projects with many of the world’s biggest stars. Dean uses his one-of-a-kind perspective to create educational and entertaining keynote speeches around the world.

Keynote Presentations

IMPACT & INFLUENCE: A Hollywood Insider’s Guide to Marketing & Leadership Branding Across All Platforms
In this one-of-a-kind presentation, Dean translates techniques from Hollywood into practical tools for your digital, social, sales, marketing and leadership teams. Dean is the branding expert who leads corporations, individuals and products to their ideal place in the rapidly evolving, cross-portfolio, multi-platform media landscape. Dean’s marketing impact extends across all platforms with symphony reach on NBC, Bravo, E!, Syfy, Esquire, USA, Fandango, Hulu, Daily Candy, Oxygen, Telemundo, Universal Radio, Focus Features, nationwide AMC, Cinemark, Regal Cinemas, and of course, Facebook, Instagram, Twitter, and Snap. In 2016, Dean launched This Is Us. The trailer he produced went viral, quickly amassing over 120 million views becoming the most watched TV show trailer in the history of Facebook. This Is Us is now the #1 show on television. Before that, Dean catapulted The Sound of Music Live into a ratings and social media bonanza. Over 65 million viewers tuned in to see the live event and ushered in the new era of record-breaking live TV musicals. And before all that, Dean turned a little-known Dutch singing competition into the blockbuster known as The Voice.

For nearly two decades, Dean McFlicker has quietly been the force behind some of Hollywood’s biggest successes. He doesn’t just produce hits, he has a proven track record of creating phenomena. Translating practical yet innovative techniques from film, television and Broadway, this presentation will give you the tools to raise your marketing, branding and sales to the highest level.

10 Key Takeaways from this presentation:

  • Understanding—and conquering— the new social & digital marketing paradigm
  • Creating platform agnostic marketing that reaches the consumer
  • Using fragmentation to your advantage
  • Identifying product/company archetypes
  • Brand positioning and storytelling in the marketplace
  • Making cultural connections
  • Engaging your customers: placement, partnerships and pitfalls
  • Starting with the “why”
  • Developing a gambling fund
  • Creating cross-portfolio opportunities
ALL ACCESS: Backstage Lessons From the Stars

What’s it like to hang out with Oprah?

What does Jennifer Lopez do between camera takes?

Why does Betty White recommend you “hire a heavy?”

And what does Jennifer Hudson carry in a tote bag onto every set?

If you have ever been curious about what happens with your favorite celebrities when the cameras aren’t rolling, you’ll love this entertaining and informative one-of-a-kind presentation. As a director, producer and executive in Hollywood, Dean is continually backstage and on set with some of the world’s biggest stars – and has insights and incredible inside information to share from those experiences. Hear secrets to success from some of the most talented and accomplished people on the planet and the surprising lessons they can teach us. Key Takeaways from this presentation:

  • Life in the Spotlight
  • True Tales from the Red Carpet
  • Take It from the Top
  • Kiss Your Baby Goodbye
  • Hire a Heavy
  • Make Them Wait
  • Know Your Name
  • Tina Turner’s Brilliant Dual Personality
COLLEGE TO CAREER: 7 Steps to Take You From Classroom To Dream Job

Unless your parents own the company, no one’s first job is vice president. Yet the path from graduation to your dream job is unpaved. Even those who ace every exam often feel unprepared for the test of trying to create a career that is exciting and fulfilling. This interactive workshop will fill in the blanks. Learn where and what to research before an interview and how to self-market most effectively whether via cold call, an elevator speech or by creating a formidable resource notebook. Hear exactly how Dean went from student to executive producer in just a few years and how to get your foot in the door and then kick it wide open.

Packed with practical knowledge, you will learn the action items that can be immediately applied toward your goals. Dean’s proven tools and techniques will not only get you hired but also boost you up the ladder of success. Key Takeaways from this presentation:

  • Persuasion and perception
  • The power of new
  • Creating your resource notebook
  • Networking: from 101 to advanced etiquette
  • The art of the cold call
  • The Three Rs: recognition, respect and referral
  • Proper prep for job opportunities
  • Power moves for maximum success
  • Overcoming the sliding scale of influence
  • Entitlement and advancement

Dean McFlicker Testimonials

“We just heard one of the world’s greatest storytellers.”

Encore Events

“One of the best, sorry THE best keynote at any conference I have ever attended. Brilliant.”

Andrew Thomas, TicketTattle

“A delight to have as a speaker. Dean’s presentation was rich in its messages and dynamic illustration, both of which were delivered with an acute awareness of audience and occasion.”

Cathrine Froese Kalssen, WCGTC Biennial Conference Chairperson

“I only wish I possessed half as much talent as Dean. He is a rare find.”

Jeff Hollis, Producer, CBS Television

“His ideas have proven to be remarkably intuitive and show his ability to recognize what is missing in any situation. A remarkable speaker.”

David Zobell, Education Director, Signature Theater

“Awesome…insightful…it was a delight having Dean on campus and the students learned so much!”

Karen Berman, Ph.D, Theatre Chair, Georgia College & State University

“Dean is one of the top marketing experts in Hollywood.”

“We have a lot of speakers on campus but few, if any, have invigorated and inspired our students as much as Dean McFlicker.”

Troy Perkins, Professor, University of Wisconsin

“The consummate professional…Dean brilliantly changed his presentation on the fly to fit the dynamics.”

Will Robedee, Executive Director, College Broadcasters International

“Over the years, again and again, Dean displayed superior talents that keep him at the top of his field.”

David Spell, Creative Director, Warner Bros

“An absolutely phenomenal guest speaker.”

Tori Averett, Chairperson, Theater Arts Department, Troy University