Custom Advisory Service
SOLO PRACTITIONERS AND SMALL BUSINESSES
Speak To Get More Business: How To Land The Best Speaking Opportunities
Virtual and Live One-on-One Session – Customized To You
Whether you are already out there speaking and want more opportunities or if you need direction because you are just getting started, this is the program for you – regardless of your industry or profession – to help grow your business. By the end of this 4-hour program you will be confident of your ability to secure speaking opportunities at events that specifically attract your prospective clients and customers – at both in-person and virtual events.
If you are a consultant or an expert in any field of endeavor, this program will help you create the most effective action plan to obtain speaking engagements for yourself and your business. In this deep-dive live virtual session, you will learn how to separate yourself from the pack and secure speaking engagements that will help you increase visibility and mindshare, generate business leads, raise brand awareness, and demonstrate thought leadership.
Learn the processes, techniques, tactics and strategies to develop a powerful method of achieving a high rate of success in obtaining speaking engagements. You will learn how to use a proven, systematic approach developed by Steve Markman, a leading expert in the field for over 30 years. The session begins with a description of the current speaking landscape, including how event organizers choose their speakers – both paid and unpaid – at events held by associations, companies, and groups of all kinds. Learn the tricks of the trade of how to land all types of speaking opportunities – virtual and in-person – including those at national or international conferences, local and regional association chapter meetings, business groups, and company meetings.
You already recognize the value of speaking as a marketing and business development strategy. By participating in this advisory program you will able to take your speaking plans to the next level! The program is created specifically for solo practitioners and small businesses. The session is not an off-the-shelf program – it will be customized to your needs and goals and tailored to your specific business!
Learn best practices to obtain speaking engagements
Take this custom program and find out exactly how to:
Develop a proactive and successful speaking strategy – an 8-step action plan
Research, identify, and evaluate the speaking opps matched with your target audiences
Create compelling speaker proposals and “pitches” to submit to event organizers
Shape your presentation content to attract an audience without giving a sales pitch
Write effective presentation abstracts to be submission-ready
Reach the decision-makers who choose speakers
Respond to Call for Speakers proposal applications
Maximize your ROIT – Return on Investment of Time before, during, and after the talk
Improve your overall success rate in landing speaking engagements
Pitch yourself to be a podcast guest
TAKE THIS SESSION AND YOU’LL RECEIVE:
- A review and critique of all your written materials that are used with speaker proposal submissions, including presentation descriptions and bios.
- Useful materials and tools to help you secure speaking opportunities – checklists, samples of effective presentation summaries and bios, and sample spreadsheets that can be used to collect and track speaking opportunities.
The session is typically conducted in 2-hour sessions, held either on the same day or on consecutive days.
You will get hands-on and practical advice, ready to use right away, providing you with a roadmap to achieve your speaking goals!
Sign up for this powerful customized program if this describes you:
Small Firm Executive or Principal
Meet Steve Markman – Session Leader
Steve Markman has over 30 years of experience in the conference and speaker field. Since founding Markman Speaker Management, LLC in 1994, Steve has helped secure speaking opportunities for over a thousand leaders from all walks of life.
Steve has worked with clients in all industries and professions, including consultants, authors, entrepreneurs, and executives. He has helped organizations of all sizes – from small firms and start-ups to the Fortune 500, including IBM Global Services, PayPal, Subaru, Bank of America, Hitachi, and Ogilvy PR Worldwide. Dozens of professional services firms have also taken advantage of Steve’s expertise – such as Booz, Monitor Group, Perot Systems, L.E.K. Consulting, and Mercer Consulting.
Clients have greatly benefited from Steve’s singular focus on landing speaking engagements. He attributes part of his success to his hands-on experience earlier in his career when he headed up the conference divisions of leading event organizations such as COMDEX and The Conference Board.
What Clients Are Saying
“We are incredibly grateful for the time and knowledge and experience that you shared with us. We are excited to implement the straightforward action steps you outlined for us! We really appreciate your genuine intentions of helping us with this part of our journey by using your extensive wisdom in the arena of speaking. This feedback is fantastic.”
“I was fortunate to have the opportunity to engage in a two-hour training and prep session as part of my larger objective to expand my portfolio of speaking opportunities. Steve is a real pro with decades of experience at producing conferences and placing speakers into all types of speaking situations. He provided me with a practical, actionable road map of specific steps to take to position for strategic speaking opportunities. The time with him was well spent and I look forward to continuing to collaborate with him. A value added asset in a highly specialized space”
“My goal was to increase the reach of my consulting practice outside of New England at a time when the market here was slow. I had been speaking at local events for several years but was really interested in being on the national stage. Steve quickly got up to speed on my expertise, helped me pull together speaker abstracts and got right down to work. The results have been phenomenal! I have landed some great customers and have achieved my goal of expanding nationally. I highly recommend Steve for organizations who want to put key executives on the national stage. He can take your executives and make thought-leaders of them.”
“Steve’s knowledge of the speaking industry will help speakers at any point in their careers get more focused and more business. He has been very generous to National Speakers Association-New England.”
“Steve’s session, ‘Speak to Get More Business’ is one of the best sessions that I’ve taken as I shift my business focus to include corporate America. He truly customized my session to teach me how to land the best speaking opportunities and delivered on what I was hoping to learn. Steve really knows what works and what doesn’t so I highly recommend him to anyone looking to get more business by speaking in front of the right audiences."
“I am a speaker but found difficulties in finding speaking engagements. This program taught me how to create my bio and presentation descriptions. I was reaching out to the wrong people for speaking opportunities, but Steve’s program showed me the right direction to approach organizations, companies and individuals with the proper materials. After my session with Steve I secured my first online speaking event and a company has contacted me to be in a panel discussion for their event. Steve’s advisory program will show anyone the best framework to apply and is perfect for anyone who is just starting out or who struggles with obtaining speaking engagements.”
“Working with Steve Markman allowed me to take a good look at my speaking business – in particular, how to best monetize my expertise—small business marketing and PR. Before we even met, Steve researched my brand and visibility as a speaker. At our first in-person session, he provided feedback on my speaker’s kit, signature talks, and strategies on how to target speaking gigs best suited for my goals – along with a list of contacts I should be in touch with. What I loved was that he understood my business model from the get-go and provided a clear roadmap on next steps, including follow-up. It’s obvious that Steve is not only a top consultant in the speaking industry, but someone who wants you to succeed. He builds relationships, not just a client base. For this and hundreds of other reasons, I’d recommend working with Steve and his speaking agency to build, tweak and get exposure on stage.””