EXECUTIVE VISIBILITY SPEAKING SERVICE
We secure high-impact speaking engagements and podcast interviews for executives, partners and principals at organizations of all sizes, in all industries. Client companies use these speaking opportunities as an effective way to create visibility to meet their marketing, branding, public relations, business development, and thought leadership objectives.
Speaking engagements are obtained for executives across the spectrum of corporate roles, from CEOs and other C-level executives to IT, marketing, human resources, finance, technology, product development, and other key functions. Through extensive research and our proprietary databases, we obtain speaking opportunities in all geographic areas your firm is targeting – local, regional, and global – at both in-person and virtual events.
We secure high-impact speaking engagements and podcast interviews for executives, partners and principals at organizations of all sizes, in all industries. Client companies use these speaking opportunities as an effective way to create visibility to meet their marketing, branding, public relations, business development, and thought leadership objectives.
Speaking engagements are obtained for executives across the spectrum of corporate roles, from CEOs and other C-level executives to IT, marketing, human resources, finance, technology, product development, and other key functions. Through extensive research and our proprietary databases, we obtain speaking opportunities in all geographic areas your firm is targeting – local, regional, and global – at both in-person and virtual events.
We have a long track record of success.
Since 1994 we have secured many hundreds of executive speaking engagements at a wide array of events for organizations of all sizes, from small to medium-sized to the Fortune 500. We target events for all industries and vertical sectors, including technology, CPG, financial services, healthcare, professional services, non-profits, and dozens of others.
Standing above the crowd in a highly competitive business environment is a huge challenge.
A powerful and proven way to stand out is to speak at conferences and events in front of audiences of prospective customers and clients.
Working with Markman Speaker Management, a specialized firm with knowledge of the inner workings of the conference and speaker business, will result in booking your organization’s executives into speaking engagements at high-impact events with excellent reputations – the events that everyone wants to be invited to participate in. And we will book your executives into interviews at some of the best podcasts around.
Survey research conducted by The Bloom Group demonstrated that speaking at events was the “most effective intellectual capital marketing tool.” Podcasts, as well, can boost awareness to a wide audience.
We will develop and implement an executive speaking program to meet your objectives for:
creating visibility
build or broaden awareness of your brands, services and organization
business development and lead generation
speak in front of prospective customers and clients
marketing and public relations
support your messages and focus
thought leadership
demonstrate that your organization’s leaders have expertise in a particular field, area, or topic
Our Process
The processes that we use to obtain speaking engagements that sets us apart and enables us to provide value-added services are:
using honed research skills to identify relevant events that mirror your company’s target customers or clients, ultimately resulting in increased brand awareness and thought leadership opportunities for your firm
writing and/or editing effective presentation descriptions that will excite conference organizers
building solid working relationships with event organizers
developing and submitting persuasive and high-impact speaker proposals, tailored to the needs of each event.
We have the expertise to create high-profile executive speaker placements because we know where the speaking opportunities are, what types of speakers the conference and event organizers are looking for, and how to create persuasive speaker proposals, tailored to the needs of each audience.
We can do this successfully in part because of Steve Markman’s many years as a conference program developer, having evaluated hundreds of speaker proposals and knowing how to separate “hype” proposals from substantive presentation abstracts. Working exclusively in the conference/speaking business also provides us with inside knowledge in “working the system.”
When requested, we will research and evaluate conference sponsorship opportunities, especially those sponsorships that include speaking opportunities. We can also help leverage the investment by providing assistance in securing better speaking slots as well as help in negotiating lower sponsorship costs.
Who Hires Us
In-House Marketing and
PR/Communications Departments
Public Relations and Communications Firms
Some of the world’s largest public relations and communications firms, as well as small PR firms and solo practices, partner with us to create and implement an executive speaking initiative for their clients. By working with us, your agency is better able to meet the needs of those clients for whom speaking opportunities are an integral part of an executive visibility program.
Small Businesses and Solo Practitioners
If you run your own business we can create a speaker program on a local or national basis. We’ve created speaking programs for dozens of individuals and small companies, including many consulting businesses of all types.
Public Relations and Communications Firms
Some of the world’s largest public relations and communications firms, as well as small PR firms and solo practices, partner with us to create and implement an executive speaking initiative for their clients. By working with us, your agency is better able to meet the needs of those clients for whom speaking opportunities are an integral part of an executive visibility program.
Small Businesses and Solo Practitioners
If you run your own business we can create a speaker program on a local or national basis. We’ve created speaking programs for dozens of individuals and small companies, including many consulting businesses of all types.
What Clients Are Saying
“Steve knows how to put you into conferences. Has decades of experience doing this well. At IBM, I relied on Steve to place speakers at business conferences relevant to our work. He knows how to find the “right” conferences and how to persuade organizers to include speakers he is assisting. He takes the initiative to match both well.”
“My goal was to increase the reach of my consulting practice outside of New England at a time when the market here was slow. I had been speaking at local events for several years but was really interested in being on the national stage. Steve quickly got up to speed on my expertise, helped me pull together speaker abstracts and got right down to work. The results have been phenomenal! I have landed some great customers and have achieved my goal of expanding nationally. I highly recommend Steve for organizations who want to put key executives on the national stage. He can take your executives and make thought-leaders of them.”
“We are incredibly grateful for the time and knowledge and experience that you shared with us. We are excited to implement the straightforward action steps you outlined for us! We really appreciate your genuine intentions of helping us with this part of our journey by using your extensive wisdom in the arena of speaking. This feedback is fantastic.”
“Steve Markman is the best speaker placement person in the U.S. For many years he has been the ne plus extra in securing speaking engagements for executives of our client companies, covering all sizes of firms, in all industries, in whatever geographic areas the firm is targeting…and he lands opportunities in high-impact events.”
“Steve Markman has been a great extension to our speaker program work at The Hubbell Group. We began using his consulting service to help us pursue and secure speaking engagements for one of our firm’s largest clients, a major wealth management firm. Steve has helped us open doors to new opportunities to reach high net worth audiences, including such organizations as TIGER 21 and Milken Institute. In addition, Steve helps manage a different speaker program for us that has required a significant amount of research into events and meetings that reach elder care groups, healthcare professionals, entrepreneurs, attorneys, accountants and academics. Out of the gate, he helped us secure a speaking invite for the client to The Financial Times Innovate America Summit. Thanks to Steve’s contributions, we have been able to achieve greater results.”
“Steve has an incredible depth of experience and knowledge of the conference world. He also has many valuable contacts that greatly add to the success of a speaking program. During the time we worked with Steve, he helped us to triple our conference speaking engagements and break into new shows. His genuine and positive personality, and professionalism make him a true pleasure to work with.”
“Working with Steve Markman allowed me to take a good look at my speaking business – in particular, how to best monetize my expertise—small business marketing and PR. Before we even met, Steve researched my brand and visibility as a speaker. At our first in-person session, he provided feedback on my speaker’s kit, signature talks, and strategies on how to target speaking gigs best suited for my goals – along with a list of contacts I should be in touch with. What I loved was that he understood my business model from the get-go and provided a clear roadmap on next steps, including follow-up. It’s obvious that Steve is not only a top consultant in the speaking industry, but someone who wants you to succeed. He builds relationships, not just a client base. For this and hundreds of other reasons, I’d recommend working with Steve and his speaking agency to build, tweak and get exposure on stage.”